{"product_id":"clear","title":"ETB Hair ColorVerse Ammonia-Free \u0026 Vegan Professional Permanent Hair Dye White","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eETB HAIR COLORVERSE AMMONIA-FREE \u0026 VEGAN PERMANENT HAIR DYE, 100 ML\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePermanent professional hair dye – ammonia-free \u0026 vegan, in 70 shades\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eMore than ammonia-free. Beyond expectations.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eETB HAIR COLORVERSE AMMONIA-FREE \u0026 VEGAN PERMANENT HAIR DYE is a professional oxidation ammonia-free hair dye system, developed and manufactured in Italy, built on the logic and high-quality expectations of the ColorVerse color system.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIts goal is to provide a stable, well-plannable alternative when a professional decision requires an ammonia-free solution.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe color palette of 70 shades allows for precise tone building, reliable 100% gray coverage, and balanced color fastness. The color results are built up in a controlled, predictable, and reproducible manner in daily salon work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt the heart of the modern formula is the 3+1 Protect Technology – an integrated protection approach that supports the structural stability and hydration of the hair throughout the entire oxidation process, helps the controlled functioning of pigments, and considers scalp comfort.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis technological background provides the professional security that makes ammonia-free hair dyeing a conscious, confident choice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNot 1. Not 2. 3+1!\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003e3+1 Protect Technology – technological background\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e1\/ Bond Reconstruction\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSupporting the internal stability of the hair during oxidation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e2\/ Color Shield\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAntioxidant and UV protection system to preserve color depth and tone clarity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e3\/ Hydra Balance System\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHydration-focused system for a balanced hair surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e+1 Scalp Defense\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA combination of ingredients that considers scalp comfort during chemical services.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat does this mean for the hairdresser?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eprecise, plannable color building according to ColorVerse logic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ereliable, 100% gray coverage in an ammonia-free system\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eclear tones and stable color fastness\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003emore orderly hair surface, balanced hair feel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eprofessional freedom within the ColorVerse universe\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat is the formula free from?\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eammonia\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003esilicone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eresorcinol\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eanimal-derived ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eanimal testing\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eActive ingredients – in functional and protective roles\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe ETB Hair ColorVerse NO-AMM HCC formula is built on targeted, professionally justified ingredients that not only support the hair's structure and hydration but also provide protection for the hair strands and scalp during the dyeing process:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eCOLORCOMPLEX\u003c\/strong\u003e – a complex active ingredient system that contributes to maintaining the internal structural stability of the hair during oxidation, while performing a protective (shield) function to support pigment function and color stability.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eOrganic fermented oats\u003c\/strong\u003e – supports scalp comfort and hydration balance, especially during chemical services.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHyaluronic acid-inspired moisturizing system\u003c\/strong\u003e – helps balance the hair surface, retain moisture, and improve light reflection.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe vegan, consciously formulated formula provides the professional performance expected from ColorVerse, while meeting the ingredient expectations of modern salons.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eETB Hair ColorVerse permanent professional ammonia-free \u0026 vegan hair dye does not replace, but complements – a well-thought-out, professionally stable ammonia-free color system for professional hair dyeing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eETB Hair ColorVerse permanent professional ammonia-free \u0026 vegan hair dye offers Italian quality, a conscious formula, and a professional color system in an ammonia-free approach.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eA system that does not limit, but gives space to color, professional decisions, and creativity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColor Your Universe!\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBuild your own ColorVerse world – precisely, consciously, professionally.\u003c\/span\u003e\u003c\/p\u003e","brand":"ETB Hair","offers":[{"title":"Default Title","offer_id":45132381061154,"sku":"EH12874","price":9.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/2985\/2706\/files\/white_8aea5342-df8b-4135-998a-2862c460058f.png?v=1775209423","url":"https:\/\/etbhair.com\/products\/clear","provider":"ETB Hair","version":"1.0","type":"link"}