WHY US?
Welcome to the universe of Eternal Beauty!
Feel the magic! Eternal Beauty is not just a hair salon
offers products, but a real experience that invites you to discover beauty
everyone. Our premium products, made in the best factories in Italy, are
They are made with the latest technology, thus guaranteeing reliable quality.
Our goal is to provide hairdressers and customers with innovative, vegan and
provide solutions free from animal testing, all in the interest of the environment
with respect.
Our story
Eternal Beauty has been present in the Romanian beauty industry since 1996, where we now offer the finest products in nearly 20 of our own hairdressing supply stores in different parts of the country and represent more than 40 world-famous brands since our foundation. Our audience of satisfied users of our products is growing year by year, and we are proud to be part of the everyday lives of hairdressers.
Starting in 2024, we saw the time as right to offer our innovative solutions to Hungarian hairdressers. Our ETB Hair PRO products, which have already proven their effectiveness and popularity in other markets, are now also available to domestic professionals.
Our mission
Eternal Beauty's mission is to support the creative world of hairdressing, while being committed to protecting the environment. With our professional solutions, we not only want to enhance the beauty of women,
but we also consider the importance of sustainability and ethical sourcing.
We formulate our products to ensure maximum transparency.
and be prepared in the spirit of social responsibility.
Vegan hair care? Yes, please!
The demand for vegan hair cosmetics is growing, and we are here to support this trend! Our products are not only free of animal ingredients, but also made in an environmentally friendly and sustainable way.
Because we avoid unnecessary, harmful substances, our products are gentle on the hair and scalp – so everyone gets the best!
Sustainability and ethical consumption
For us, sustainability is not just a buzzword – it is our guiding principle! Eternal Beauty is committed to protecting the environment, as it is important to us that future generations can also enjoy the beauties of the Earth. We take into account the environmental impacts of storage, warehousing and business processes, and we are proud that our warehouse and office are powered by solar panels.
Professional support for hairdressers
It is essential for hairdressers to work with reliable and professional materials. Vegan hair care products not only increase the quality of services, but also allow them to offer safe and healthy solutions. Eternal Beauty is actively involved in the training of hairdressers, helping them to provide the best to their clients. We also support the next generation of hairdressers, who are still learning the tricks of the trade in vocational training institutions.